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Enterprise Dynamics

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金财助力恒丰银行打造互联网+旗舰型智慧网点

2017/07/06

巍巍齐鲁，汇擎文礼之风；熠熠烟台，景揽山东之秀。

恒丰银行第二家智慧银行网点落户美丽的海滨城市－烟台。作为本项目的咨询规划设计和实施管理综合服务方，中科金财向恒丰银行滨海智慧银行网点的顺利开业表示由衷的祝贺!


中科金财恒丰银行智慧网点咨询及实施管理项目

滨海旗舰店顺利开业，是中科金财一体化智慧银行变革咨询优质服务实力的有力印证。我公司利用互联网思维，引入创新科技应用，从业务流程再造入手，进行智慧网点场景设计和IT方案规划，帮助恒丰银行实现前、中、后台运营及管理的全方位变革，助力恒丰银行成为未来银行智慧化运营的典范！


此次项目与众不同的是，大多银行旗舰店只关注自助化设备的使用，我们更关注提升恒丰银行的客户与柜员双重体验，促进营销服务型网点转型，转型效果如下：


  • 约83%的柜面业务作业模式得到不同程度改善

  • 有效防范规避95%的柜面操作风险

  • 平均业务办理时间由20分钟缩短到不足5分钟

  • 平均临柜处理效率提升60%

  • 智能设备业务替代率超过80%

  • 开户业务流程缩短到4分钟

  • 临柜柜员营销时间增加12%

  • 降低柜面业务对员工的需求

  • 增强客户体验及柜员体验


此次合作，我们提供的整体解决方案包括：



打造品牌影响力，实现零售银行智能化、私行化、个性化


在新时代互联网+背景下，滨海旗舰店作为一种顾问式、开放式的体验式网点，不仅面向大众客户服务，也具备高端客户接待能力，具备银行产品咨询、体验、宣传和客户非金融服务等功能。


整体空间设计


◆  将客户分层服务、动线设计和创新体验的元素导入空间设计，一层定位于大众客户、对公客户服务，二层定位于贵宾客户服务。大众客户可在自助区域快速办理业务，高净值客户往网点纵深私密空间引导。

一层功能分区示意


二层功能分区示意


业务办理智能化


◆  中科金财为滨海旗舰店设计多渠道协同，线上多渠道预约和预填单，线下无纸化办理柜面业务，帮助客户合理规划并节约时间，为客户提供一致、无缝的交互体验。智能业务设备的替代和流程银行实施配合，极大缩短客户业务办理时间，其中客户通过半自助柜台开户交易流程缩短到4分钟。



自助服务区

智能业务办理桌


高端客户私行化



◆  滨海旗舰店能够为高端客户提供私密洽谈和业务办理同一场景完成，贵宾客户可以在休闲品酒的时刻轻松愉快的办理业务，安心、自然地按照自己的节奏，办理业务、了解产品。于此同时，旗舰店也可以为贵宾客户接待和商务洽谈提供场地、服务支持。


一层理财洽谈室


二层红酒金融区


服务体验个性化


◆  利用生物识别技术和大数据用户画像，为客户提供更优质、更准确的服务；客户可以在体验区通过触碰、点击、声音或动作进行信息互动； 高端客户通过红酒区镜面触控屏轻松了解红酒信息，根据喜好互动点击和收藏，当客户二次到来时，根据客户以往行为信息，点亮客户收藏的红酒，提升体验。

一层互动体验区-拼接屏、贵金属展示柜



二层贵宾客户休闲区实景-互动桌面、贵金属展示柜


二层红酒金融区实景-红酒互动投影

实施管理服务帮助智网点快速落地并形成推广能力

智慧网点建设落地实施，是一项复杂的系统工程，既涉及行内科技、业务、后勤、品牌、分支行等部门，又涉及行外软件、硬件、装饰、道具等外部实施厂商，且科技创新点丰富，实施流程和要点交叉繁杂。智慧网点建设落地的成效和项目实施管理能力息息相关，每个细节对落地效果均有制约，中科金财在智慧网点及流程银行建设方面具备丰富的技术储备、实施和推广经验，助力银行智慧网点建设完美落地！


上一篇：中科金财与哈密市商业银行签署战略合作协议 下一篇：61位企业家冒着酷暑，从全国各地奔赴而来，只为了……
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